CITY TYPE
A modular identity designed for hundreds of public applications.
Typography, identities, posters, publications and visual systems that turn information into something direct, useful and memorable.
Six projects exploring identity, public communication and editorial structure.
A modular identity designed for hundreds of public applications.
A navigation system built around distance, direction and hierarchy.
A publication where the grid changes with each section.
Oversized typography turns a cultural campaign into urban signage.
A reduced information system with almost no decorative elements.
A responsive identity that reorganises itself around content.
Type carries hierarchy, tone, navigation and identity before an image appears.
A useful typographic system remains legible at tiny scale, expressive at large scale and consistent across changing formats.
Graphic identities need enough structure to remain recognisable and enough flexibility to stay alive.
Show people what matters first.
Create order before introducing variation.
Let typography perform real work.
Use contrast with intention.
Extend identity through time.
Clarity is part of design quality.
Design rules that survive different sizes.
Know the system well enough to violate it.
A grid is not a visual style. It is a tool for organising relationships. Once those relationships are understood, variation becomes much more powerful.
graphic@dutchmodern.work
Identity, editorial, typography and public communication submissions.